World Schizophrenia Day 2025- Rethink the Label: Reclaim the Story

By Aarogya Minds
World Schizophrenia Day, observed annually on May 24th, offers an important platform for increasing awareness of schizophrenia, a complex and often misdiagnosed mental illness. By rejecting outdated stereotypes and focusing on the lived experience of the individual, the 2025 theme, "Rethink the Label: Reclaim the Story," calls for a dramatic shift in how we perceive and interact with schizophrenia.
Understanding Schizophrenia: Using Data to Answer Myths
Schizophrenia is a chronic brain disorder that affects a person's thoughts, feelings, and behaviour. As of 2020, approximately 24 million people worldwide—or 0.3% to 0.7% of the general population—are impacted (WHO). The damaging and widespread myth that schizophrenia is synonymous with having a "split personality" must be debunked. Instead, it includes a range of symptoms that can vary significantly over time and among people.
Typical signs and symptoms include:
Delusions: Persistent, baseless misconceptions, like the idea that one is being watched or persecuted.
Hallucinations: Hearing or seeing things that are not real.
Disorganised thinking and speech: The incapacity to arrange thoughts, leading to jumbled or incomprehensible speech.
Disorganised or aberrant motor behaviour can include unpredictable agitation, childlike silliness, or even catatonia, which is characterised by an unresponsive state.
Negative symptoms: Reduced motivation (avolition), reduced speech (alogia), diminished emotional expression (flat affect), or social disengagement (asociality)
These symptoms typically manifest in late adolescence or early adulthood, typically between the ages of 15 and 25 for men and 25 and 35 for women. Early detection and intervention are crucial for better outcomes. Over two out of three individuals worldwide with psychosis do not receive specialised mental health care (WHO).
The Weight of Shame: A Major Obstacle to Healing
The theme "Rethink the Label: Reclaim the Story" challenges the stigma that has long been attached to schizophrenia. Misinformation, fear, and prejudice are the main causes of discrimination, social exclusion, and significant barriers to receiving assistance. According to a 2022 review, the majority of individuals with schizophrenia (roughly 64.5%) encounter stigma at some point in their lives.Patients with schizophrenia often encounter:
Social isolation is the inability to sustain relationships due to misunderstandings and other people's fear.
Occupational Challenges: Difficulties in finding and keeping a job. Research indicates that only about 10–25% of individuals with schizophrenia are employed, even though up to 90% of them desire to work
Reduced Access to Care: A reluctance to seek professional help due to fear of judgement or social labels.
Both the person's mental health and overall quality of life are impacted by this stigma. The stigma associated with a disorder can be just as crippling as its symptoms. Additionally, people with schizophrenia have a two- to three- times higher risk of dying young than the general population, frequently from physical ailments made worse by subpar care, in part because of stigma.
Additional Statistical Understanding of Schizophrenia
Mortality Gap: According to Frontiers in Psychiatry, people with schizophrenia have a 15–20 year lower life expectancy than the general population. Preventable physical illnesses like cardiovascular disease are frequently the cause of this early mortality.
Treatment Gap: A considerable percentage of people do not receive the care they require, with the median treatment gap for schizophrenia worldwide estimated to be approximately 32.2%. This disparity may be significantly greater in some areas.
Violence Myths: Most people with schizophrenia are not violent, despite what many people think. Studies show that only about 10–15% of people with schizophrenia exhibit violent behaviour, meaning that between 85% and 90% do not. This is despite the fact that the risk of violence can be higher than the general population, especially during first-episode psychosis if treatment is not received. Substance misuse and other external variables frequently have a greater influence on violent behaviour than the illness itself.
Cognitive Impairment: According to Mastermind Behaviour Services, Oxford Academic, up to 75% of people with schizophrenia suffer from cognitive impairments, which can have a major influence on their day-to-day functioning and employability.
Reclaiming the Story via Empathy, Knowledge, and Self-Empowerment By promoting empathy, education, and self-determination, World Schizophrenia Day aims to debunk this myth. "Reclaim the Story" encourages a focus on the individual's journey, highlighting resilience, recovery, and the possibility of living a happy life with schizophrenia.
Important facets of this year's campaign:
Challenging Myths: Myths and superstitions regarding schizophrenia are debunked by providing accurate, evidence-based information
Making the Experience More Human: highlighting the unique histories, skills, and objectives of individuals with schizophrenia that are not constrained by their diagnosis.
Encouraging early intervention by spreading awareness of the warning signs and symptoms of schizophrenia in order to promote prompt professional help. A person's chances of improving and recovering increase with the timing of treatment.
Promoting Improved Healthcare: attempting to expand access to comprehensive care, which encompasses social support, medication, and counselling.
Creating Communities of Support: encouraging communities, friends, and family to offer compassion, understanding, and practical support.
The Role of Therapy and Support
Although there is no single cause of schizophrenia, research suggests a combination of genetic and environmental factors. With consistent, comprehensive treatment, people can manage their symptoms and lead happy, fulfilling lives. Often, treatment involves:
Medication: To treat symptoms like hallucinations and delusions, antipsychotic medications are necessary. Antipsychotic medication treatment is effective in about 70–80% of cases.
Therapy: Cognitive behavioural therapy (CBT) and other forms of psychotherapy can help people manage their daily lives, enhance their social skills, and manage their symptoms.
Social Support: Peer support groups, family involvement, and community programs are crucial for promoting healing, reducing loneliness, and fostering a sense of belonging.
At least one in three individuals with schizophrenia will be able to fully recover, and many more will see significant improvements with continued treatment, despite the fact that there is currently no known cure. Studies show that ten years after diagnosis, half of individuals with schizophrenia recover or improve enough to work and live independently.
Join the Movement:
Going Beyond the Label On World Schizophrenia Day in 2025, let's make a commitment to "Rethink the Label: Reclaim the Story." On this day, we all have the opportunity to come together as people, families, communities, lawmakers, and medical professionals to:
Educate Ourselves: Learn about schizophrenia and dispel myths.
Speak Out Against Stigma: Encourage a more accepting and caring society.
Assist Those Affected: Show compassion and support for seeking professional help.
Share Inspiring Tales: Elevate voices of recovery and resilience.
By embracing this theme, we can all strive towards a future in which individuals with schizophrenia are seen "Beyond the Label," supported, and understood, allowing them to truly take back their narratives and live fulfilling lives.