Why Google Visibility Beats Instagram for Mental Health Professionals in India

Why Google Visibility Beats Instagram for Mental Health Professionals in India

By Dr. Jash Ajmera

2/27/2025

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Overview

Discover why mental health professionals in India should prioritize Google over Instagram. The blog explains that patients actively search for mental health help via Google, resulting in higher conver...

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1. Patient Behavior: Active Search vs. Accidental Discovery

Google: A Hub for Active Help-SeekingPatients in distress or those actively seeking mental health support are more likely to turn to Google than Instagram. Statistics reveal that approximately 78% of ...

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2. Cost and Resource Efficiency

Efficiency with GoogleInvesting in Google visibility often provides a more cost-effective approach to reaching your target audience. With tools like Google Ads, you pay only when someone clicks on you...

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3. Immediate Conversion and Local Visibility

Capturing High-Intent Leads on GoogleOne of the greatest advantages of Google Search Ads is that they target users with a high intent to convert. When a potential patient types in keywords such as “on...

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4. Building Trust and Credibility

Google’s Trust FactorWhen someone searches for mental health services, they’re looking for trustworthy, credible providers. Ranking high on Google—not just through paid ads but also via organic SEO—si...

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5. The Role of SEO and Google My Business

Long-Term Benefits of SEOInvesting in SEO is one of the most sustainable ways to maintain high visibility on Google. By optimizing your website for relevant keywords—such as “mental health consultatio...

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